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What is SWOT analysis ?

What is SWOT analysis ?

What is SWOT analysis ?

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Chiranjibi Aug. 24, 2018

ties, and threats. Further, it is a study of whole organisational environment separately. SWOT analysis shows the framework which helps in identifying and drafting the business model as per the organisational resources and capabilities to the demands of the environment in which it operates.


SWOT compares and contrasts the various possible strategic alternatives against each other on the basis of their ability to achieve business goals and profitability. While conducting SWOT, manager should identify the various set of strategies that will provide a competitive advantage to the entity.

What is SWOT analysis ?

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