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What do you think by micro environment of busin...

What do you think by micro environment of business and Explain its elements?

What do you think by micro environment of business and Explain its elements?

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Jeeba Lal Aug. 10, 2018

Broadly speaking, the business environment is classified into micro and macro environment. 

Micro-environment is the immediate periphery of an organization which influences its day to day business activities. Micro-environment affects an organization regularly and directly. 

Developments in micro-environment have a direct impact on the workings of organizations. The micro-environment includes company itself, its suppliers, Marketing intermediaries, customer market and competitor.

The elements of micro environment are as follows.

  1. Buyer/consumer
  2. Supplier
  3. Market intermediaries
  4. Market
  5. Employees/their union
  6. Competitor


What do you think by micro environment of business and Explain its elements?

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